Luis Benítez

Growth, from first principles.

I've spent 13 years in B2B growth across Latin America and the US. Long enough to know which playbooks work here and which don't. Now I'm putting that into practice: leading growth at Firmaway, building Polaris, and writing The B2B Journal to share what I'm learning.

now

  • → Leading growth at Firmaway
  • → Building Polaris, a B2B marketing agency for Latin America
  • → Writing The B2B Journal

before

13 years in B2B growth across the US and Latin America. Enterprise, SMBs, startups—the full spectrum. That depth taught me which playbooks are universal and which ones die at the border. Now focused on building instead of just advising.

thinking

I constantly steal from engineering, investing, and design. The interesting ideas always sit at the edges.

From

Charlie Munger
on mental models.
James Dyson
on iteration.
Pierre Bourdieu
on taste. Currently reading: Guns, Germs, and Steel by Jared Diamond. Click Here by Alex Schultz.

writing

The B2B Journal: B2B marketing for Latin America. In Spanish.

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